Pomellato’s imaginative director Vincenzo Castaldo admits there’s something of a New age/ Depeche Setting ambiance concerning the songs in the video discussion for La Gioia, the brand name’s 2nd high jewelry collection. Truthfully, the track playing is by Vitalic and also from 2017, yet it has all the trademarks of that ’80s New Romantic electro-pop era– which is precisely what the very first chapter of the Italian brand’s new collection seems like.
” The initial phase, Re-Love, is an introspective trip into the history as well as soul of Pomellato,” explains Castaldo. “The second phase looks to the future as well as is an open affirmation of love for chains– a Pomellato symbol. But these 2 chapters can speak to each other. They’re not a contradiction of each other.”
In a bold move for a high jewellery collection, La Gioia Chapter One is a literal mash-up of previous collections. “It’s stunning to reuse, evaluate, and’re- love’ points,” discusses Castaldo. “We are doing something that has never been done previously– re-using real gems, not simply taking motivation from them.”
And so, the initial part of the collection takes historical pieces from 1990 to 2014 and also blends them up right into vibrant new pieces. A necklace composed of three over-sized crosses– one Byzantine from the early ’90s, two climbed gold and jet from 2003 and also 2013– is straight out of Madonna’s “Like a Prayer” video, while five strands of chains from 2006 onwards are anchored with a contemporary jet and also gold kintsugi rock for a navel-skimming high jewelry pendant. “It’s an actual dialogue in between past as well as present,” Castaldo notes.
” Producing this very first chapter was a whole lot like being a couturier,” the developer, who comes from a style background, describes. “We were producing pieces with jewels on a mannequin, locating the ideal balance, draping items over. It was a very different creative process to mapping out a layout and then making it from the beginning.” What will Pomellato enthusiasts consider this reinvigoration of past collections? “The Pomellato fans are quite dedicated,” Castaldo states. “They like our means of being unconventional. They’ll be amazed by the brand-new balance and brand-new power that this brings.”
The 2nd phase “is a little more funky”, according to Castaldo. “There are long rebel chains, dreamy princess chains, and also of course a reinterpretation of Gourmette from 1967.” Tassels produced from 14 superfine chains sprinkled with 140 rose-cut diamonds include sensual, fluid movement throughout of the Tassel Connection chain, while an extra-large, working lock is established with a loads old-cut diamonds of differing forms– one more instance of using items already existing in the house’s stock. “We created a sort of mosaic from them,” Castaldo discusses. “We wanted to beam a limelight on the rocks in our safe, so we developed this lock to provide visibility. The padlock works perfectly, it has an extremely sophisticated system, yet it’s very rock and roll.”
Gigantic cabochon rocks are plentiful as well– a massive red tourmaline triggered by rose-gold chain pavé-set with brownish rubies, for instance. A double-strand chain choker sporting activities a red rubellite of over 76 carats, while a 48-carat tanzanite swings on a pure white surround of diamond-set gold. Given that this is only the second high jewellery collection for the brand, what did Castaldo pick up from the initial? “High jewelry requires constant attention, like a newborn baby,” he states. “I constantly offer this speech to my craftsmens; even the opening of a hold needs to be an experience for our clients.” Just include some 1980s background music, and those customers will seem like the stars of their very own MTV video.